Industrial designer David Ball specialises in a range of global consumer products spanning different industry sectors. With Plew Plew, he continues to fulfil his long-term ambition to create new, uber-functional products.
Plew Plew Home Storage is a growing collection of own-design racks and organisers. All individually handmade from a single length of polished stainless steel wire. True minimalist designs inspired from the beautiful simplicity of the iconic paper clip and staple.
Inspiration has further come from the desire to create simpler products to balance the complex world we live in along with the ethos of "less is more".
Looking ahead, Plew Plew is to be built into a global consumer brand representing strong British design.